 Why
Use Permission-Based Email
Marketing?
The goal of all marketing is
to attract interest in, build desire for, and
generate sales of your products or services...
Email
Marketing Glossary and
Definitions
Email marketing
glossary/definitions, do you know them?
Why
Opt-In Just Doesn't Matter
The good
news is that when consumers can decide for
themselves what that constitutes spam, and have
effective tools for eradicating it, we can finally
stop worrying about issues such as opt-in, privacy
and legislation...
Using
Email Newsletters as Sales Tools
Email
newsletters present the enormous opportunity of
being able to deliver your message on a regular
basis at a very low cost to people who have
demonstrated an interest in your product. The big
challenge in distributing an email newsletter is
generating content that will motivate prospects to
open, read, and respond to your newsletter.
12
Tips for Successful Opt-in Email
Newsletters
An article primarily
directed at those new to e-newsletters. The 12
tips cover basic subscription and list management
practices...
Email
Marketing: The First 48 Hours Are
Critical
Raj Khera,
mailermailer.com
The next time you broadcast a
permission-based email to your customers, members
or newsletter subscribers, monitor your response
for the next 48 hours. That's when the vast
majority? 0f those who would open your message
will actually open it, according to the results of
our recent study. What's more, 95% of people who
read your message do so within six days of your
mailing...
Six
Email Marketing Reminders
When you're
in the campaign trenches and knee-deep in metrics
reports, it's easy to lose sight of some broader
issues concerning your approach to email
marketing. Here are some reminders to help you
step back and reevaluate your efforts...
Email
Marketing Use and Trends
Report
mailermailer.com
MailerMailer
periodically analyzes and reports aggregate
industry data from their customers' email
marketing use. They recently completed the Email
Marketing Use and Trends Report H2 2004 that is
based on over 200 million email messages sent by a
sampling of MailerMailer customers in the first
and the last two quarters of 2004. The report is
free...
All
About Blacklists
Learn about the major
blacklists, how sites get on blacklists, and how
to check to see if your web site is on one...
Choosing
an Email List Service
Should you
outsource or do it in house? If you are
considering outsourcing, read this article on what
to look for in an email list service...
Email
List Management
Your company's email
list is one of the most valuable assets that you
possess. This article describes many of the things
that need to be done (or NOT done) to protect and
cultivate this important resource...
B2B
Email Marketing Rules
These ten rules
are a must read for you *before* you click 'Send'
on your next business to business campaign...
Effective
Use of Email Marketing
Personalization
When done correctly,
personalization can be a powerful way to reinforce
the bond between your brand and your customer.
However, poorly personalized messages can just as
quickly sever that connection that you have worked
so hard to establish. This article describes some
of the techniques for using personalization in an
effective way...
Combining
Email Marketing with Web Marketing
For
the acquisition of a new prospect, email marketing
may not be the most ideal method due to the
proliferation of unwanted offers. So how do you
get these "hand-raisers" to give you the
permission to market to them in the first place?
Here are some online marketing techniques that
combine well with email marketing...
Ways
to Build the Size of Your Lists
This
article talks about some of the ways you can use
your interactions and marketing efforts in the
real-world to help build your email marketing
lists...
How
To Optimize Your Email Marketing Campaigns Through
Testing
This article describes how to
optimize your email marketing campaigns by testing
different variations on the message, the creative,
the timing, and the frequency...
Email
Marketing Metrics that Count
This
article discusses which information to gather, how
to calculate the "baseline" results for a mailing,
and ways to track your overall performance over
time for your email marketing campaigns...
Timing
is Everything with Email
Marketing
Depending on whom you are
trying to touch, there may be certain times of
day, or days of the week, when the recipient may
be more responsive to your message. This article
talks about the best timing and frequency for your
email marketing campaigns...
Five
Ways to Use Email to Close the
Sale
Email marketing, like any other
form of marketing, is designed to lead to an
actual sale. This article concentrates on how to
create 5 types of emails that result in an
immediate sale...
Email
and the Limits of Technology
Why you
cannot rely on technology to sell for you. You'll
still need to know the principles of selling,
direct mail, and building a relationship...
Some
Things to Think About Before You Launch Your Next
Email Campaign
Remember--It's really
person to person communication, not business to
business. Learn how to avoid brand speak-the talk
of the undead when communicating with
prospects...
Writing
E-Newsletters that Sell
Newsletters are
a great way of reaching your target audience to
promote your products and services. Newsletters
allow you to reach a wide market to launch/expand
your brand to potential clients and also
cross/up-sell to your existing clientele...
15
Email Marketing Best Practices
As you
may know, most people now spend more time reading
their emails than they do surfing the web. Email
is one of the most powerful mediums that you can
use to talk to visitors, customers and
prospects...
Bulk
Email vs. Opt in Email
A comparison of
the pros and cons of unsolicited commercial email
vis a vis opt-in email...
Low
Cost Email Marketing
How to run an
email marketing campaign without breaking the
bank...
Does
Your Email Look Like Junk Email?
How to
make sure your subject line and opening copy for
your permission-based emails do not come off as
spam...
Revisiting
the Email Newsletter
It's not you, you,
you. It's them. Forget case studies and press
releases. Educated your prospects and subscribers
in your newsletter with the information they
want...
Creating
an Email Newsletter
An overview of the
process of creating an email newsletter and
sign-up form from your web site...
An
Email Marketing How-to
An explanation
of list rental, opt-in email, newsletter
advertising, and autoresponders...
The
Eight Deadly Sins of Email Marketing
An
article derived from actual emails that went awry.
Here is a list of what NOT to do when using email
marketing...
The
Marvelous, Mysterious Life of an Email
Newsletter
Follow the journey of an
email newsletter through metrics and anecdotes as
it passes through, 'power users,' 'content
analysis,' reader feedback,' 'forwardings' and
'unsubscribers.' A primer on analyzing your
audience and turning readers into buyers...
Effective
Email Marketing Techniques
Email
marketing when used correctly, can be one of the
most effective marketing techniques around. This
article breaks down the basics...
Developing
an Email Communications Plan
Thinking
about making email a major component of your
marketing and communications efforts? Don't go off
half-cocked. Put together a plan first...
Building
a Successful Email Newsletter
Thinking
about starting your own email newsletter? It's not
as easy as it sounds, that is, if you want to do
it successfully. Here are 10 tips for making it
work...
Email
Marketing Messages: Same as Direct
Mail?
I've written a lot of direct mail
copy, but I find that when I'm working with email
I need to do some things differently...
Selling
Ad Space in Your E-Zine
Once your email
newsletter subscriber base reaches a certain size,
you can start selling advertising. Extra revenue
-- sounds good! But here are some things you
should to think about first...
The
Three Elements of a Successful
Emailing
I often talk with marketers
who complain that they tried email and "It didn't
work." The email medium might not be the problem.
Consider these three factors...
Formatting
Email Marketing Messages
When composing
an email marketing message, beware. What you see
on your screen may not be what the recipient will
see on his or her screen. Here's how to keep from
looking like an idiot...
Personalized
Email Marketing - Benefits and
Pitfalls
Thinking about personalizing
your email marketing messages? That can help to
build relationships with your audience, but keep
in mind these cautions.
111
Ways To Improve Your Direct Mail
Response
Mail to your customers more
often. If you are now mailing four times a year
increase the frequency of your mailings to size or
eight times. If you increase your mailings by 25%
you should increase your sales by at least the
same percentage...
24
Principles Of Direct Marketing
There
are four important elements in a "Direct Mail
Package" and close attention must be paid to
each...
Are
You Enjoying The Profits Hidden In Your Own House
Mailing List
During 30 years in
business and consulting with other business
owners, I've found the three most cost-effective
sources of business are always the same -
regardless of the type of business...
How
To Find The Best Mailing List For Your
Offer
During the past 30 years I've
bought or compiled thousands of mailing lists.
Eventually I learned how to find lists that always
produced highly profitable results. You'll
discover how I do it in this article...
The
Truth About Electronic Marketing
Most
people who are prospering from this form of
marketing are selling the sizzle and have
forgotten the steak. This article will provide the
facts behind the hype. You will get the straight
truth from someone who uses online marketing
personally and who isn't trying to get rich by
selling direct response techniques as realistic
BBS marketing concepts...
The
30 Timeless Direct Marketing
Principles
Over Bob Stone's career in
direct marketing he has identified 30 principles
that prove true better than 90 percent of the
time...
Selecting
an Email List Host
Is your email list
growing? Choosing a provider for email list
hosting and management is an important strategic
decision for the email marketer. Follow these
guidelines to find the best provider for your
needs...
Choosing
an Email List Provider
An
EmailResults.com reader wants to know how to find
a reliable and affordable email list
provider...
Low-Risk
E-Mail Marketing
Many marketers are
hesitant to try email marketing, because they're
afraid they'll be accused of "spamming" and get in
trouble. Here's how to minimize the risks...
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